Artificial intelligence refers to the development of computer-based solutions that can perform tasks that mimic human intelligence.

AI collects different technologies that can be brought together, where a machine acts at human-like intelligence levels. This includes learning rules that require simple decisions and reasonings to arrive at certain conclusions, learn from past mistakes, and experience self-correction.

There are many steps along the way where the computer can learn like a human. AI systems can be put into complexity buckets. At the moment, simple, weak and narrow systems are everywhere. We use them into our homes, cars and air traffic controllers.


Did you know that media tracking algorithms can be trained across both social networks and news agencies to search for tell-tale indicators that some maybe not factual at all?

Belgium-based startup VeriFlix has developed a fascinating application that uses this kind of technology. They have developed a method of scanning user-submitted videos, which play an increasingly important role in most media organisations’ performance and determine if the content is based on factual information.


Social networks constantly gather unlimited amounts of data. It is practically unthinkable for humans to sort this data, and examine it, or even utilise it. However, we do have artificial intelligence applications that are embedded in these social media frameworks. As a consequence, this technology takes different forms.


The web has become a vibrant yet controversial social media domain. With the advent of social media, billions of people worldwide connect, upload, publish, and manage diverse daily activities.

Citizen journalists gather, curate and distribute information and concurrently send it to netizens. Social networking helps us to be linked together and communicate anywhere, at any moment with each other. Allowing us to observe human actions with a different lens on an unparalleled scale.


Social media attributes to a conversational, disseminated form of content generation, distribution, and interaction amongst communities in a broad sense. Unlike broadcast-based traditional and industrial media, social media has cut down the barriers between readership and authorship. The consumption of information and method of dissemination is becoming intertwined with producing and sharing information.


Your ‘digital footprint’ is the information you share concerning yourself online. Lots of people use social media to share information or to talk with friends, family and colleagues. It’s worth checking what people can find out about you. Why not take a moment to open a new window and do a Google search of your own name? Are there any surprises?

Veronica Sant

Focused Communications graduate, specialising in Digital Marketing, Graphic Design and UX/UI.

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